To introduce Indonesia and its tourism programs as well as hotel products in the archipelago, Patra Jasa participated in the World Travel Market (WTM) 2024 held at Excel London, London, England (5-7/11).

Together with the Ministry of Tourism and Creative Economy (Kemenparekraf) and through a collaborative marketing scheme, Patra Jasa introduced Patra Hotels & Resorts as one of the hospitality businesses in Indonesia owned by Patra Jasa. The uniqueness of The Patra Bali Resorts & Villas, which offers a touch of Balinese style and exotic tropical landscapes, was also showcased as one of the attractions in the European market.

The event was attended in person by the Director of Hospitality and Multi Services PT Patra Jasa, Rizky Mahesa Dwiyana, accompanied by VP of Hospitality Management, Fairus Sungkar. Patra Jasa’s presence was warmly welcomed by the Extraordinary and Plenipotentiary Ambassador of the Republic of Indonesia to the United Kingdom and Ireland, Dr. Desra Percaya M.A. Ph.D, and the Director of Regional II Tourism Marketing (EMEAA), Cecep Rukendi S. Sos, MBA.

Patra Jasa’s participation in the World Travel Market 2024 is facilitated by the Ministry of Tourism and Creative Economy. The Ministry of Tourism and Creative Economy (Kemenparekraf) and other Indonesian hotel chains are jointly implementing a collaborative marketing program aimed at increasing the volume of Indonesian tourism sales abroad, particularly in the European market. The collaborative marketing scheme offered to Indonesian tourism business partners includes co-branding pavilion schemes, joint investments or sharing investments, and in-kind activities.

Through Patra Hotels & Resorts, Patra Jasa is committed to continuously expanding its network worldwide, introducing its owned hotel products through participation in various national and international opportunities, which ultimately contributes positively to the improvement of tourism in Indonesia.